This usually leads to negative reactions from users

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The product catalog (feed) is automatically synchronized with the e-commerce platform. Enable automatic ad creation and dynamic retargeting based on previous user interactions with the merchant's website or app. Facebook Ad Catalog Automatic rules can also be configured for product updates, price changes and out-of-stock products What are the disadvantages of Facebook Ads? Low organic reach One of the biggest problems with Facebook is that organic reach, defined as the number of people who see a post that hasn't been promoted, is extremely small. In 2022, the average organic reach rate dropped to just 4.32% on Facebook .


The study I refer to analyzed 933,200 posts (613,013 Facebook posts and 320,187 Instagram posts), between February 2021 and February 2023. This means that only an extremely small percentage of your followers will see the content you post. Of course, you Belgium WhatsApp Number Data can pay to amplify the presence of this content or use other methods to increase visibility. Lack of a personal component Another problem is that some ads can seem intrusive or impersonal because, in most cases, they are inserted between the posts of your circle of friends or family members.





As a result, you will notice a decrease in engagement and, directly, in conversions. Chronophage activity Campaign management is a time-consuming one, as all available options related to targeting, the need to test different ad models, copywriting strategies, etc. must be harmonized. necessary to obtain the best results. How do we make the most of Facebook Ads? Selecting the right audience Before launching any kind of campaign it is important to document very precisely the audience you will target. This will allow you to create content that resonates with your target audience. Start by identifying who these people are: what age group am i in? where I live?